Sheperd Simmons

Message Research

Revealed: The secrets of confident and effective marketers.

The Message Mentality research report: 
Unprecedented insights. Yours for the taking.

Find out what marketing leaders think, feel, and do about message strategy.

Now available: A survey of more than 400 top practitioners nationwide. A first-of-its-kind study, brought to you by Sheperd Simmons. Absolutely free — it won’t even cost you an email address.

I only ask one thing.

When you share this research (and I hope you will), please send folks a URL instead of a PDF. Since I’m not list-building, I would appreciate the web traffic. Easy-peasy: messagementality.com.

Here’s what you’ll learn:

The 3 mentalities of marketing leaders

Which mentality do you have? How does it affect your ability to succeed? Is a mentality changeable, or are you stuck with it?

The 5 factors for marketing success

What are they? At what points do they appear in your marketing process? Do they all deserve equal attention and emphasis?

The 1 factor that matters most

Is it what you think it is? How much more does it matter than anything else? Does your organization already have this right?

The 4 principles that correlate with success

What makes a marketer confident and effective? If you don’t already feel that way, can you get there? If so, how exactly?

The 2 takeaways that could be your turning point

Do these insights reinforce what you’re already doing? Or do they reveal a completely different mindset that you need to adopt?

There’s a lot more to Message Mentality.

Watch the webinar

Join me and my research expert as we discuss method, context, and meaning.

Explore the data

Fiddle with the filters and see the results your way… for even richer insights.

Read the verbatims

Explore 1,408 direct quotations. See if you agree with how I interpreted them.

And there’s a lot more to Message Strategy.

Hey, look where you are... sheperdsimmons.com. See that main nav? Clicky clicky and learn things like:

And more — all to help you become more confident and more effective in your communications.

Join the list of confident and effective marketers.

If you appreciate these insights — and want more down the road — please share your email.

©2025 Sheperd Simmons. “Message Strategy Experts,” “Position X,” and “Single Slide Strategy” are registered trademarks — and “Counterpart Brief,” “Journey GPS,” and “Message Mentality” are trademarks — of Counterpart Communication Design, LLC. All rights reserved.

Just a few keystrokes away: The key to being a confident and effective marketer.