My left brain and right brain have always conspired to turn persuasion into a process. It just can’t be helped. But it can help you, in four ways:

Single-Slide Strategy is a framework that helps you articulate the guiding principles of your organization. It’s simple and visual; it connects and flows. Plus it helps clear up — once and for all — the common confusion about such lofty notions as vision, mission, and “start with why.” From context to customer experience, you’ll get your foundational ideas on one slide. And, critically, you get just the right words to make it understandable, memorable, and inspiring.

What makes for a successful marketplace positioning? It must meet four standards: believable, ownable, desirable, and supportable. That’s the premise of Position X — a systematic method of firsthand research, interpreted and drawn to a directional conclusion, then crafted into a final positioning statement. Which you can further translate into value propositions… for every stakeholder and segment, internal and external.

Creative briefs are a marcom convention, but this one is unlike any you’ve ever seen. It’s the product of nine months of contemplation — studying briefs from other agencies (I have a collection) and then reimagining the process from the ground up. The resulting Counterpart Brief gives you an entirely fresh perspective — because it’s a dual perspective. This unique approach instills a deeper understanding of the target audience — arming you with more relevant and impactful messages.