©2025 Sheperd Simmons. “Message Strategy Experts,” “Position X,” and “Single Slide Strategy” are registered trademarks — and “Counterpart Brief,” “Journey GPS,” and “Message Mentality” are trademarks — of Counterpart Communication Design, LLC. All rights reserved.

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On message strategy and more.

For products and services

The 4 things that make a message work^™

The 4 ways your message works against you^™

Position X^®: X marks your ideal spot in the marketplace.

The Counterpart Brief^™: A dual perspective for more meaningful messages

Does message still matter?

How to make impersonal emails feel personal.

How to beat AI at thought leadership.

3 distinct ways Position X^® helps you with positioning

Positioning, message strategy, org strategy: Done by you vs. done for you.

Marketing challenges today: The 3 more-than-evers

The 4 realities of marketing effectiveness

What is message strategy?

Why is message strategy important?

How to make your message customer-centric.

How to make your message clear.

How to make your message compelling.

How to keep your message controlled.

Is your brand communication out of control?

Is your message vain?

Is your message vague?

Is your message dull?

Is your message undisciplined?

For company and culture

Single Slide Strategy^®: The message to your organization, better organized.

What is a vision statement? Wiki-peeing on a misleading definition.

A cliché-free mission statement: Is it mission impossible?

The Sticky 6: Things that make your org strategy take hold

Communicating org strategy: 3 frustrating failures

This, not that: 4 big reframes to simplify org strategy

5 things you need to get org strategy right

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For products and services

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